Email copywriting is a crucial skill for ecommerce marketers. Emails that resonate with readers will drive engagement, and ultimately, conversions.
To write compelling emails, start by identifying your subscribers’ pain points. Then, show how your product or service can address those problems. Finally, use persuasive language to encourage your audience to take action.
1. Make it scannable
Writing in a way that makes your email copy easy to scan is one of the most effective techniques you can use to convert more cold email subscribers into a warm, engaged audience. By avoiding jargon and using simple words that your audience can understand, you can ensure that your email message is clear and easy to read on any device.
Keeping your emails short and concise is also key. Email readers tend to skim their emails, so it’s important that your content is short enough that they can quickly find the information they need. Emails that are overly long can feel bloated and unwieldy, which will make them less likely to be opened and read in full.
Another technique that can help your email copy be easily scannable is using white space to create a distinction between paragraphs. This can be done by using indentation, which will add an extra line of space at the start of each new paragraph. This can be especially helpful if you’re using a mobile device to read your email, as it will give you more room to fit your paragraphs on a smaller screen.
Finally, making sure your email copy is benefit-oriented is a great way to keep your readers’ attention. Instead of describing the features of your product or service, focus on explaining how it can help your reader’s life. For example, if you’re selling a pair of shorts that are ideal for lounging around the house or going out in the city, explain how these shorts will save them time and effort by allowing them to get dressed without having to do any ironing.
In addition to being easily scannable, your email should have a clear call-to-action (CTA) that is easy for readers to identify. A well-crafted CTA will encourage your email recipients to take the next step, whether it’s purchasing your product, signing up for a free trial, or downloading an ebook. Having a clear CTA in your email copy will help you measure how well your email performs and will allow you to improve your future emails by focusing on the areas that are most effective — sound advice given by emailsnest.com.
2. Highlight the most important information
Email marketing isn’t just about communicating with and nurturing people who already know your brand, but it also offers a great opportunity to attract new customers. It’s important to keep this in mind when writing your copy. Email is often consumed quickly and skimmed, so you want to ensure that the most important information can be easily found in your emails.
The best way to do this is by highlighting the most relevant information in your email, either through text, bullet points, or a graphic. This will help your readers to quickly find what they’re looking for, as well as keep their attention.
Another great way to highlight the most important information in your email is by focusing on benefits, rather than features. This will help your audience to see the value in your product or service, which will encourage them to take action.
For example, instead of telling your audience that you have a free trial offer, tell them about the benefits of using your software. This will make them more interested in taking advantage of the offer and will increase your chances of getting a conversion.
Email copywriting is all about creating a compelling story that will attract your audience’s attention. However, it can be difficult to write engaging content if you don’t understand your audience. This is why it’s important to spend time understanding your audience through market research and surveys. This will give you the knowledge and insight that you need to create an effective email copy.
In addition, it’s important to use conversational language in your emails. Using jargon can alienate your audience and make them feel like you are speaking down to them. In addition, it’s important to avoid overwhelming your readers with too many images.
Once you’ve finished writing your email, ask yourself if it serves the purpose of your campaign. If not, then cut any unnecessary content from your email. By doing this, you will create an email that is more likely to convert and will improve your bottom line.
3. Use persuasive language
The words you use in your emails have a strong influence over your audience’s emotions. Certain words are known as “power words” and tend to evoke sharper emotions than others. Using power words in your copy can help you influence your audience’s reaction and encourage them to take the action you want them to take. For example, words such as “free” or “save” are powerful words that can motivate readers to act quickly.
It’s also important to include sensory language in your email copy to trigger an emotional response. According to research, words that appeal to the senses are more memorable and impactful. Using sensory words in your subject lines, headlines and product descriptions can make your email more effective and increase click-through rates.
You can also evoke an emotional response in your audience by using scarcity tactics. This includes using countdown timers, flash sales, or limited-time offers to create a sense of urgency and encourage immediate action. This technique is especially effective when used in conjunction with the fear of missing out (FOMO).
Finally, you can use persuasive language to establish credibility and trust in your email. This can be done by including testimonials, case studies or customer reviews that demonstrate positive experiences with your products or services. This can help overcome objections and instil confidence in your audience.
To make your email more persuasive, you need to understand who you’re writing for and what you want them to do. This can be done by identifying your buyer personas and understanding their goals, interests, demographics, and pain points. This will help you tailor your messages to their needs and wants, resulting in more engagement.
When you’ve established a connection with your audience, it’s important to follow up with an ask. This could be asking them to download an app, sign up for a newsletter, book a consultation, or make a purchase. Be sure to include a clear call-to-action in your email so that it’s easy for them to respond.
Creating an effective email can be challenging, but with the right techniques, you can boost your email conversions and increase your ROI. Start by identifying your buyer personas and understand their goals, interests, demographics, and shopping habits. Then, use a combination of tactics, including storytelling, repetition, paraphrasing, and the right tone of voice, to craft an email that’s persuasive and effective.
4. Make your point quickly
Email copywriting requires excellent writing skills, creativity, and an eye for detail. It also requires a good understanding of business and marketing principles. Email copywriters should also be comfortable using a variety of online tools to research, track and analyze email performance.
When writing email copy, it is important to keep the audience in mind. This helps to ensure that the content is relevant and compelling. It is also important to use persuasive language that will encourage the reader to take action. For example, email copywriters should use words and phrases that create a sense of urgency or scarcity. This will increase the likelihood that readers will click on a link or call to action (CTA) and make a purchase.
It is also important to write short and concise email copy. This will help to ensure that the email is easy to read on both desktop and mobile devices. Moreover, it will allow for quicker scanning of the email and will increase the chances that the email will be read in full. Email copywriters should also avoid using jargon or technical language that will not be understood by the majority of the audience.
Finally, email copywriters should always be on brand. This means that they should always use language and phrases that reflect the brand’s personality and tone of voice. Moreover, it is also important to use images and other visual elements that reinforce the brand’s image and messaging.
Creating effective email copy can be challenging, but it is essential for driving conversions. By following these simple tips, email copywriters can improve their writing and boost their sales.
Subject line: The email subject line is an important first touchpoint with the recipient and heavily influences the email open rate. It should be short, engaging, and include a clear call to action. It is also important to include a personalization element such as the customer’s name to increase the open rate.
Body: The email body should provide detailed information about the product or service and highlight its benefits. It should also include social proof to increase the trust of the reader.
